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Designed to Support North Carolina Communities

Leading Locally in North Carolina, our team is committed to helping developers realize their vision through thoughtful planning that centers the end user.

STITCH Design Shop Bio Pete Fala
Pete Fala, AIA, LEED AP
Partner | Managing Director
5 Minute Read

Great design balances the overall experience, including how people interact with the space, while also addressing practical considerations like budget and investment priorities. 

Imagine how intentional programming and refined detailing can elevate your next project. These design choices can address real challenges: driving foot traffic, encouraging a return to the office, and maximizing a site’s potential.  
  

User Centric Details

Each project is tailored to the unique needs of the client. These examples show how smart design can create lasting value for both developers and users. 

Seamlessness

At the Front Street Capital office (Winston-Salem, NC), collapsible glass walls and elevated terraces connect the interior and exterior spaces. These features create visual and physical access to adjacent Bailey Park, offering year-round usability and enhancing the office experience.  

Healthy Teams

Across multiple projects, we prioritize natural light, ventilation, and biophilic design to support user well-being. Integrating modern design principles with smart technology and user-centric functionality benefits both developers and the communities they serve.  
 Bailey South New construction

Customization

In a spec retail project in Greensboro, NC, flexible retail bays allow tenants to scale their presence up or down as needed. These adaptable layouts, combined with bold architectural elements, give businesses room to grow while meeting developers’ goals for long-term success. 

Placemaking

Design decisions that serve public needs allow developers to count on positive outcomes within the overall community. Also known as placemaking, this approach represents the intersection between architecture and urban planning. Placemaking aims to transform spaces into destinations that resonate with the public through several elements. 

Activation

At Natty Greene’s Brewing Company in Downtown Greensboro, local materials and motifs are incorporated into a new outdoor tasting room that stages events and attracts downtown visitors. The striking design celebrates the art of brewing and the history of the brewery’s 20-year impact as a community gathering hub.  
  

Engagement

In Downtown Winston Salem, the urban plaza at Bailey Park integrates green spaces, seating areas and performance zones that encourage public use and participation. Also in Winston Salem, NC, the dramatic, cantilevered observation deck at “The Quarry at Grant Park” transforms the former mining site into an enthralling urban recreation area.  

Walkability

Pedestrian-friendly layouts and transit access attract people on the go and create seamless connections between living, working, and leisure spaces. 
 Bailey Park in Downtown Winston Salem, NC

With this approach, our team consistently delivers high-quality projects that are on time, on budget, and built to serve communities and developers for the long term.