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We are good listeners, great designers and we give a damn.

STITCH Design Shop is an award-winning architectural and interior design firm rooted in the City of Arts and Innovation, Winston-Salem, NC. Born in 2013 from a desire to fearlessly pursue creative ideas that reflect the individuality of our clients’ culture, identity and values, we pride ourselves on the premise of “there has got to be a better way.” We consider ourselves the design firm that is leading the way in progressive and transformative design in the Southeast. Our driven and talented crew has accumulated over 20 design awards in a short period of time. We work on a multitude of project types and scales, from nationally-acclaimed urban parks to museums, commercial interiors and modern residences. Our skill sets are varied and our passion for high design is unwavering. We push ourselves every day to create buildings and spaces that truly better our community.

Squad Goals

Meet our team

  • STITCH FALL2111581 Website

    “Everybody has a plan until they get punched in the mouth.”

    Hometown

    Greensboro, North Carolina

    College

    University of Tennessee
    Harvard University

    Michael Artifacts Sized

    Most likely to?

    Leave your door open – I DO live in a barn.

    Front, Rear, or AWD?

    Not the first.

    Unhealthy obsession?

    80’s Music

    May never master?

    Drawing a sheep.

    Beach or Mountains?

    Both, preferably at the same time.

    Michael Clapp
    Architect
  • STITCH FALL2111636 Website

    "You’re not stuck where you started, you are stuck where you stopped” - Steven Furtick

    Hometown

    New London, Connecticut

    College

    Eastern Connecticut State University
    Rhode Island School of Design

    Studio Name

    Sunny D

    Rob Artifacts Sized

    Where have you been?

    Somewhere between birria tacos and a pumpkin spiced latte

    What’s on?

    Perpetual rerun of Grey’s Anatomy

    Most Essential Item?

    A Clif bar - inside of Ikea

    Guilty Pleasure?

    Christmas songs 365 days of the year

    Retirement plan?

    Running a cat boarding coffee shop somewhere on the coast of the Mediterranean

    Rob Diaz Vicente
    Architectural Designer
  • Matt

    “Think it over, think it under.” – A.A. Milne, Winne-the-Pooh

    Hometown

    North Myrtle Beach, SC

    College

    University of North Carolina at Greensboro

    Studio Name

    Matty Ice

    Matt Artifacts

    Running On?

    Iced Coffee

    Childhood Soundtrack?

    Tom Petty

    Fictional Icon?

    Miranda Priestly, The Devil Wears Prada

    Most Likely To?

    Bring Home a Stray Cat

    Cutting Tool of Choice?

    Lasers

    Matt Elliott
    Interior Designer
  • Will 180502 172345

    “I may have a burnt face, but that doesn't mean I can't fight crime!”

    Hometown

    Greensboro, North Carolina

    College

    University of North Carolina at Greensboro

    Studio Name

    Chilly

    Will

    Wiffle slider break?

    42 Inches

    Metal albums owned?

    30 Strong

    Guitar notes played?

    125,556,339,701

    Beers criticized?

    Innumerable

    Graphic novels written?

    1.5

    Will Ellis
    Architectural Designer
  • Pete

    “You have two ears and one mouth, use them proportionally.”

    Hometown

    Chapmanville, West Virginia

    College

    University of Charleston
    University of Colorado

    Studio Name

    Diddy

    Pete

    IPA or Stout?

    IPA

    Favorite Disney Princess?

    Merida from Brave

    Selfies?

    Nah

    Childhood Hero?

    Bo Jackson

    Baseball IQ?

    Strong to Quite Strong

    Pete Fala
    Partner / Architect
  • STITCH KRISTI

    "You can’t use up creativity. The more you use, the more you have.” - Maya Angelou

    Hometown

    Fremont, CA

    College

    Wake Forest University, BA
    Wake Forest University, MA

    Kristi Artifacts Proper Size

    Akin to Albert Einstein?

    I see my life in terms of music.

    Favorite artist?

    Steve Hanks

    Worst job?

    Replenishing garlic bread & mint tea on .99 cents spaghetti night

    Plan B?

    Barista on the Amalfi Coast

    If the espresso machine dies?

    Snow cones stand on Maitai Bay

    Kristi Frantz
    Office Manager
  • STITCH TAYLOR

    “Be who you are and be that well” – Frances de Sales

    Hometown

    Jacksonville, FL

    College

    University of North Carolina at Greensboro

    Taylor artifacts

    Most Likely To?

    Reference back to 90s pop culture

    Cocktail Hour?

    Scotch on the rocks

    Travel To?

    Pacific Northwest

    Netflix Binge?

    Schitt's Creek on repeat

    Tunes?

    The National

    Taylor Ghost
    Director of Interior Design
  • STITCH PURVAA

    “What? Like it’s hard?” – Elle Woods

    Hometown

    New Delhi, India

    College

    Cal Poly San Luis Obispo

    Purvaa stitch artifacts

    Countries lived in?

    6

    Fictional icon?

    Miranda Priestly

    Favorite artist?

    Leonid Afremov

    Morning routine?

    Spend 10 minutes trying to parallel park before deciding to just park somewhere else

    Playlist?

    Early 2000’s Bollywood

    Purvaa Goel
    Architect
  • STITCH JACOB

    “When nothing goes right, go left.”

    Hometown

    Wallburg, NC

    College

    University of North Carolina at Greensboro

    Jacob Artifacts Proper Size

    Favorite TV show?

    Criminal Minds

    Bowling ball weight?

    15 lbs

    Laziest pastime?

    Tubing down the river

    Most likely to?

    Wake-up for the gym and rep 30 more minutes of sleep

    Favorite Matt Maeson song?

    Cringe

    Jacob Hayes
    Interior Designer
  • Veronica

    "The desire to create is one of the deepest yearnings of the human soul"
    -Dieter F. Uchtdorf

    Hometown

    Winston-Salem, North Carolina

    College

    Forsyth Technical Community College
    Salem College

    Studio Name

    V-Ron

    Veronica Artifacts

    Hideaway?

    In a hammock on Ocracoke Island

    Favorite Artist?

    Remedios Varo

    Future Plan?

    Live in a van down by the river

    Dream project?

    Earthship

    Led Zeppelin Song?

    Ten Years Gone

    Veronica Kromm
    Interior Designer
  • STITCH FALL2111593 Website

    “It takes considerable knowledge just to realize the extent of you own ignorance.” – Thomas Sowell

    Hometown

    Scottsdale, Arizona

    College

    Arizona State University

    Devon Artifacts Sized

    Coffee temperature?

    132 degrees

    Influenced by?

    Johnny Cash

    Longest bike ride?

    120 miles

    Current obsession?

    House renovations

    Lifelong goal?

    Jeopardy contestant

    Devon Leonard
    Architect
  • Mauricio

    “Inside every person, there are two bears, forever locked in combat for your soul. One bear is all things good, compassion, love, trust. The other is all things evil, fear, shame, and self-destruction. The one that wins is the bear that we feed.”
    -Dani, The New Mutants.

    Hometown

    Mexico City, Mexico

    College

    Forsyth Technical Community College
    University of North Carolina at Greensboro

    Studio Name

    Mao

    Mauricio Artifacts

    Best place to be?

    Hiking

    Sports?

    Soccer

    Most essential lens?

    24mm

    Favorite piece of technology you own?

    Drone

    Icon?

    Tony Stark

    Mauricio Sanchez
    Architectural Designer
  • Ben 180502 172102

    “You don’t worry ‘bout fitting in when you’re custom made.”

    Hometown

    Belle Plaine, Iowa

    College

    Iowa State University
    University of Colorado

    Studio Name

    Velvet Hammer

    Ben

    Favorite Movie?

    Dream a Little Dream

    Worst Job?

    Detasseling Corn

    Rock Idol?

    CC Deville

    Trouts Landed?

    2,072

    Gamertag?

    MAMBA 62

    Ben Schwab
    Partner / Architect
  • STITCH ADAM v2

    "When opportunity knocks, make sure you are there to answer the door."

    Hometown

    Winston-Salem, North Carolina

    College

    North Carolina State University

    Studio Name

    Ad-Rock

    Adam

    Idols?

    Walt Disney & Laird Hamilton

    Double Blacks Skied?

    Who’s Counting?

    After Architecture?

    Paddleboard Instructor

    Coffee Consumption?

    Negative Ghost Rider

    Last Song?

    The Stones, Wild Horses

    Adam Sebastian
    Partner / Architect
  • Eli

    Live in the sunshine, swim the sea, drink the wild air. -Ralph Waldo Emerson

    Hometown

    Greensboro, NC

    College

    Appalachian State
    North Carolina State University

    Eli Artifacts

    In my past life?

    Samurai

    Longest Relationship?

    World of Warcraft

    Paradise on Earth?

    Mediterranean Island

    After Architecture?

    Vineyard

    Childhood Hero?

    Indiana Jones

    Eli Simaan
    Architect
  • STITCH HOLLY

    "Think and wonder, wonder and think." - Dr. Seuss

    Hometown

    Durham, NC

    College

    SCAD

    Holly Artifacts JPG

    Most likely to?

    Spill drink at dinner

    Nervous tick?

    Laugh

    Love language?

    Give wine + be given wine

    Pet's name?

    Jeudy Mae Watermelon

    Retirement?

    Living on a boat in the south of France

    Holly Treadwell
    Interior Designer
  • STITCH SUMMER 202110815 BW Small Web

    "Its not a class anymore. It's life and death. Everything is life and death." – Ron Manuto

    Hometown

    Winston-Salem, NC

    College

    Furman University

    Studio Name

    Squatch

    Danner stitch artifacts

    Listening to?

    Muddy "Mississippi" Waters

    Irrational fear?

    Shopping carts behind me

    Most inspiring artist?

    Ferdinand Cooper

    Best TV Series?

    True Detective Season 1

    Favorite Place in the World?

    California's Lost Coast

    Danner Washburn
    Senior Marketing Coordinator
  • STITCH STEVE

    “The way you do anything is the way you do everything.”

    Hometown

    Chippewa Lake, Ohio

    College

    The Ohio State University

    Studio Name

    Scoobs

    Steve

    Favorite Movie?

    The Goonies

    Saddest Truth?

    Cleveland Browns Fan

    Between the legs?

    99 Harley Sportster

    Dogs or Cats?

    What are Cats?

    Raddest Car?

    1987 Shelby Z Daytona

    Steve Winter
    Architect
SERVICES PROVIDED
JACK OF ALL TRADES
  • Architecture
  • Interior Design
  • Programming
  • Visioning
  • Master Planning
  • FF&E Design
  • Planning & Zoning
  • Object Design
  • Community Development
  • Virtual Reality
  • 3-D Visualization